Four Things I Hate About E3
With E3 just around the corner, I decided to reflect on what I hate about the event. Sure, there’s normally plenty to enjoy, but I often find myself hating certain recurring elements. These are just things I personally dislike, both in terms of the video games and the ‘presenters’.
The internet Celebrity:
This one mainly covers the ‘Youtubers’ who have, at some point, suddenly become interested in video games. I have no problem with people getting into video games, just as long as they don’t pretend to like things they have no interest in; the likes of Phillip DeFranco, Tobuscus and Ijustine spring to mind. While DeFranco has (thankfully) taken somewhat of a step back from video coverage, Ijustine and Tobuscus have become more prominent.
Ubisoft’s last E3 presentation was fronted by the god-awful Toby Turner, whose juvenile presenting ‘style’ fell flat at every turn. His gimmick and ‘character’ did not carry over into the adult world very well, and my fingers are firmly crossed that he does not return this year. Ijustine, on the other hand, is a staple of Gametrailers coverage, and while she does a good enough job of presenting, her mindless head-nodding in interviews is cringeworthy. Things are not helped by her strange robotic tone of voice when talking about any game that isn’t one of the major releases, either.
OMFG GAME OF THE YEAR:
Every year, every bloody year, people scream ”OMFG GAME OF THE YEAR” at teaser trailers featuring no gameplay whatsoever. Sure, it’s to be expected, but surely people have become a little more informed over the years? A good teaser trailer does not mean a good game, yet at E3 all this seems to go out the window. I’d like to put this down to the buzz of E3, but the chances are it’s just a simple case of people being naïve.
Cheering During Conferences:
This has been a strange trend that has now turned into some kind of marketing trick. It started off as people’s genuine reactions to game announcements, then it devolved into cheering over gore, and then cheers over what companies wanted people to cheer about, with the most recent example of ”planted cheering” being at the Xbox One reveal. Cheering started off as a perfectly acceptable thing but has since grown into an utter pain in which people question how genuine the cheers are.
Peter was once a guy I enjoyed listening to; his opinions were both interesting and insightful. This time has passed, however, and now he’s often heard talking about random things seen at E3 that he loves one year and hates another. At last year’s E3, he expressed his dislike of gimmicks. (He’d clearly forgotten about his time trying to pimp Kinect to the masses.) Perhaps 2013 is the year in which Peter returns to the ways that earned him his fans, rather than his critics.
For the most part these are my only main gripes with E3. I enjoy the discussion it generates (as long as it’s controlled and not irrational), and it’s always interesting to see what developers are coming up with. Hopefully this year’s E3 will answer all the questions surrounding the next generation of consoles, as well as revealing some top new titles from all over the world.