Skate 3 is all about you as a brand, which details your team and how you’ll ultimately build your identity around them. In this newly released trailer EA demonstrate the new brand features.

Creating a logo is just the beginning and as your skating influence spreads, so will huge advertising billboards and stickers bearing your brand logo.

Amidst everything, Co-op is also displayed as well as the ability to import any of your friends’ created skaters as new recruits to your skate team.